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Types of SEO

Types of SEO The mainly used SEO types are categorised into two categories i.e. white hat and black hat. But what does each of these mean? let’s find out. White HAT SEO White hat SEO utilises techniques and methods to improve the search engine rankings of a website which don't run afoul of search engine (mainly Google) guidelines. These techniques show the lasting growth in rankings. Some white hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach. Black HAT SEO Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines. These techniques show the short-lasting growth in rankings. Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden

What is SEO?

SEO Definition ?? SEO is one of the most cost-effective digital marketing technique. It helps the customers to find out your business from among thousand other available businesses. If you want to be #1 in the search engine(Google), then SEO will help your business to achieve this. Now-a-days, you noticed that every businessman wants to grow his/her business. So SEO will help you to spread the online presence of your business. To promote a new brand in the market, one can make use of search engine optimization techniques. In simple terms, SEO can be defined as the process to increase the number of quality & quantity of visitors towards your web page/website by having a high-ranking placement in SERP (Search Engine Result Pages).

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