Types of SEO

Types of SEO

The mainly used SEO types are categorised into two categories i.e. white hat and black hat. But what does each of these mean? let’s find out.

White HAT SEO

White hat SEO utilises techniques and methods to improve the search engine rankings of a website which don't run afoul of search engine (mainly Google) guidelines. These techniques show the lasting growth in rankings.

Some white hat SEO techniques include: high quality content development, website HTML optimization and restructuring, link acquisition campaigns supported by high quality content and manual research and outreach.

Black HAT SEO

Black Hat SEO exploits weaknesses in the search engine algorithms to obtain high rankings for a website. Such techniques and methods are in direct conflict with search engine guidelines. These techniques show the short-lasting growth in rankings.

Some black hat SEO techniques include: link spam, keyword stuffing, cloaking, hidden text, and hidden links.

Gray HAT SEO

Apart from a Black Hat SEO And White Hat SEO, there exists Gray Hat SEO as well that includes bits from both white and black hat SEO. The Gray Hat SEO mainly came into practice because of the pressure from the clients to receive results they have been paying for. The third party companies have an extra inclination towards these mixed practices forming the Gray Hat SEO.